Jon Ashdown: Software Engineer / Tech Lead

Quantifying 15+ Years of Driving Innovation & Value

15+

Years of Experience

Across broadcast, retail, and energy sectors.

🚀

Leadership & Mentorship

Directing agile teams, mentoring junior developers.

Key Strengths & Expertise Snapshot

A balanced proficiency in both technical and leadership domains underpins a track record of successful project delivery and team empowerment. This section highlights the core areas of expertise, with particular emphasis on cloud infrastructure through **AWS**.

The chart above visualizes the breadth of skills, showcasing a strong foundation in diverse technologies and agile methodologies, complemented by robust leadership capabilities and significant cloud expertise.

Impactful Achievements & Quantified Value

Directly contributing to significant operational efficiencies, revenue growth, and strategic market positioning. These accomplishments reflect a hands-on approach to problem-solving and a commitment to delivering measurable results.

$1000s Saved

Reduced hourly service cost from $1.80 to $0.09 by restructuring an over-provisioned service at the BBC.

Increased Sales

Developed a targeted advert system for a major supermarket, resulting in increased sales and brand visibility.

100x SEO Growth

Improved broadcasting company's SEO, increasing indexed items from 1,000s to 100,000s.

Competitive Edge

Led a team that built a microservice architecture for an online car retailer, providing a key competitive advantage.

Energy Data Monetization

Developed systems to process, monetize and display energy data at GivEnergy.

These figures underscore a consistent ability to generate tangible value, whether through optimizing infrastructure, driving revenue, enhancing digital presence, or enabling new business models.

Career Evolution: A Journey of Growth & Impact

Tracing a dynamic career path from Software Engineer to Senior Software Engineer/Tech Lead, marked by increasing responsibility and impactful contributions across diverse organizational contexts. This timeline illustrates continuous professional development and adaptation to evolving industry demands.

GivEnergy Ltd (Jan 2024 - Mar 2025)

Senior Software Engineer

Developed systems for energy data, mentored team, created mono-repo.

Infinity Works (Accenture UK) (Aug 2021 - Jan 2024)

Senior Consultant

Delivered backend, web, SEO projects; coached clients; led microservice architecture.

Wakelet (Mar 2020 - Jun 2021)

Software Engineering Manager

Defined agile/devops processes, implemented remote working, increased user engagement.

The BBC (Aug 2014 - Mar 2020)

Senior Software Engineer

Modernized search pages, optimized services, recruited/mentored, championed Node.js.

Carphone Warehouse (Oct 2013 - Aug 2014)

Software Engineer

Developed features for geeksquad.co.uk.

KD Web (Feb 2011 - Oct 2013)

Web Developer

Bespoke CakePHP, Wordpress and Drupal solutions.

Merant PLC (Jul 2000 - Oct 2003)

Software Engineer

Early career software development.

This chronological overview demonstrates a consistent upwards trajectory and a continuous drive for professional growth and impact.

Technical & Methodological Toolkit

A versatile command of modern development tools and methodologies, enabling effective contributions across various layers of the software stack and project lifecycle. This encompasses robust backend technologies, dynamic frontend frameworks, and cloud-native practices.

Core Programming & Frameworks

Dominant expertise in JavaScript/TypeScript ecosystems, complemented by strong PHP capabilities.

Development Practices & Ops

Proficiency in modern development, testing, and deployment paradigms.

Strategic & Communication Skills

Beyond technical execution, strong proficiencies in strategic thinking, architectural design communication, and stakeholder engagement are crucial for project success.

90%

Architectural Diagrams

90%

Presentation

91%

Stakeholder Management

These scores reflect a high capability in visualizing complex systems, articulating ideas clearly, and effectively managing relationships with key stakeholders.

Beyond Code: Leadership & Community Engagement

A holistic approach to professional development extends beyond technical coding to encompass significant contributions in team leadership, knowledge sharing, and community involvement.

🤝

Team Collaboration & Mentorship

A strong proponent of collaborative environments, creating mono-repos and organizing developer learning sessions to foster knowledge sharing and improve team cohesion.

🏕️

Community & Volunteering

Active leadership in local Scout groups (Beavers and Cubs) and volunteering as a climbing instructor, demonstrating commitment to community and skill development outside of work.

GitHub Activity Snapshot (Jan 2024 - Jan 2025)

A visual representation of consistent development engagement over the past year. For full details of contributions and activity, please visit my GitHub profile.

View GitHub Profile ≫